Source: https://unsplash.com/photos/fiXLQXAhCfk

Source: https://unsplash.com/photos/B5NEfHJCRpY

Source: https://www.anblicks.com/wp-content/uploads/2018/09/Blog-Mining-CRM-Data-Segmentation.png.

Here you will find: Profit Optimization, Feature Scaling, Elbow Method, Silhouette Method and Clustering (KMeans).

The Problem

The importance of customer clustering is already widely known, and it might be even bigger for a bank who wants to maximize its profits. With clustering, we can better understand the behaviour, personality and much more about the customers. …

Source: https://br.sharpspring.com/wp-content/uploads/2018/08/net-promoter-score-908x454.png.

Here you will find: a system to score the satisfaction level of your customers.

The Problem

NPS is a management tool used as a measure of customer satisfaction and has been shown to correlate with revenue growth relative to competitors. NPS has been widely adopted by Fortune 500 companies and other organizations.

Here you will find: Data Cleaning, Feature Selection, Bayesian Optimization, Classification, and Model Validation.

Customer Classification. Source: https://miro.medium.com/max/1400/1*PM4dqcAe6N7kWRpXKwgWag.png.

The Problem

The Santander Group is a global banking group, led by Banco Santander S.A., the largest bank in the euro area. It has its origin in Santander, Cantabria, Spain. As every bank, they have a retention program that should be applied to unsatisfied customers.

Santander Bank Unit — Source: https://upload.wikimedia.org/wikipedia/commons/f/f8/M%C3%B6nchengladbach_Santanderbank_1.jpg (free to use)

3 central soft skills I used and the hard skills I learned.

First things first

Santander released the 2020 edition of their Data Masters Program in Juni. The idea and the concept that make it a brilliant program is to bring competition and learning together in order to help all kind of Data Science students or professionals to self-improve and become a better professional.

Pedro Couto

Data Science Enthusiast — linkedin.com/in/couto-pdo/

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